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Mariners Get a New Season and a Chance to Start Fresh

Posted on Apr 3, 2017 | 0 comments

It’s that time of year again. The Mariners are ready to disappoint us one more time this season but this time we’ll get to watch them live online!  Why? Because it’s the future.

Will Cano and the gang be able to fend off mediocrity this time? Will the Mariners be the longest running team without having gone to the playoffs in all of professional sports? Find out this season on “The Mariners”!

And now a word from our sponsor…

An Update for Posterity

Posted on Aug 4, 2016 | 0 comments

Two New Babies

SEO at Redfin

Streaming NFL RedZone

#ImWithHer

A Title Update, a New Business and New Projects

Posted on Apr 23, 2013 | 0 comments

Quick update to what’s been going on with me.

My title is now officially “Consultant” over at Distilled as of late last year (hooray!)

I’ve officially applied for a bussiness license in Washington State and have formed “Reinhart Web Development LLC” to house all of my web properties.

And finally I’ve begun real work on a counterpart to HBOWatch.com: Bravo Watch!

My lovely wife will be taking the reigns there. I’ll update more on that later.

Big things are on the horizon!

-Jacob Out

Timely Content and Google Freshness

Posted on Feb 14, 2012 | 0 comments

Another post on the Distilled blog by yours truly.  Feel free to read and comment!  This piece was gleaned from my years of experience building blogs and communities through timely news posts.  Check it out!

One of the most common recommendations a web consultant will make to a client is for a site to maintain a blog for generation of quality, on topic, keyword rich content.  Anyone reading this article has most likely written more than their share of Top ListsHow tos, and purposefully controversial articles but it seems many bloggers overlook what could be one of the tastiest link candies of them all: the humble news report.

In a world where Google’s idea of ‘Article Freshness’ is becoming an increasingly important factor in determining a page’s value it is critical that blogs remain current, timely and on topic.  Posting a relevant news item on your blog isn’t just one of the easier posts you’ll ever compose, it will also demonstrate to your users that you have your finger firmly on the pulse of your particular niche.

Read the rest of the article on the Distilled blog

Conversion Rate Optimization

Posted on Feb 14, 2012 | 0 comments

Over at Distilled I’m now part of an amazing team that is pioneering the future of web marketing and SEO.  But one metric many webmasters are starting to consider more often is CRO.  Getting traffic flowing to your site is all well and good but when you’re selling things on the internet you want to convert those visitors into sales otherwise all of the blog posts, infographics and shiny new redesigns are for naught. 

Distilled can help your business with SEO, of course but be sure to look into  CRO / Conversion Rate Optimization if you want to see that green arrow on the revenue graph tick upward.

Marketing to Reddit

Posted on Dec 15, 2011 | 0 comments

I’ve posted my first article on Distilled’s blog this morning.  Here’s a snippet:

These days publishing a blog post means far more than simply writing an essay in WordPress and hitting the publish button.  As professional link builders, web marketers and SEOs we know it takes a lot of hard work and cleverness to take content from nothing to something.  The web is awash with articles on every subject imaginable so how do you make sure your original, quality content soars above the competition?  The answer to that question is too complex to tackle in a single article but what I can offer you today is a single, effective arrow for inclusion in your web-marketing quiver.  If you’ve never considered Reddit as an engine for driving traffic or building links here’s your chance to give it another go with the information that can be found in this handy guide!

The Basics

Most of you already know what Reddit is but for those of you who’ve managed to avoid it all these years here’s the TL;DR:  Reddit is a content-sharing community where users vote up or down on various links, original ideas, pictures, videos and any other piece of content they find share-worthy.  With an Alexa ranking in the Top 100 websites on the internet and a Domain Authority of 100, the site is so popular that it often crashes due to over-activity.   Reddit calls itself ‘The Front Page of the Internet’ and for many people- it is just that.  Though most redditors would rage at the comparison, the concept is similar to that of the once-popular ‘Digg‘ in that the community itself choose which stories, funny videos, and memes make it to the front page on any given day.  Users are given a ‘link karma score’ associated with their username for each “up vote” one of their submissions receives.  They’re also given a separate ’comment karma score’ when one of their comments is given an upvote.  Often the top ranked comments are more popular than the article itself and that merit-based interaction is a huge part of why this community is so powerful and why the content making it to the front page is so great.

 

Head over to the Distilled blog to read the rest!

To Infinity… and Beyond!

Posted on Dec 15, 2011 | 0 comments

I have accepted a position as an SEO analyst at Distilled, a web consulting firm with headquarters in London and offices in New York as well as Seattle.  I am honored to be among some of the brightest minds in the web marketing and SEO field and so far, I’ve been having the time of my life here at Distilled.  I’ve just posted my first official blog post for the company and I expect many more to come!  I’ll post snippets of my various publications here as I complete them.  

That having been said I will probably not be able to accept independant web work in the near future as I have my hands full here at the offices of Distilled.  Thank you to everyone for all of your support and understanding!

Jacob Klein
SEO Consultant
Distilled

Google Analytics Premium… for only 150K!

Posted on Oct 7, 2011 | 0 comments

Today Google launched a paid version of Google Analyticsthat processes higher volumes of page views and provides additional support. The general feature set and user experience remain the fundamentally the same as the standard product. This comes as an important addition to the enterprise set of tools that Google offers. The new version audience is mainly enterprises that receive a high amount of traffic and need a certain commitment from Google’s part on data collection, up-time, and support.

The new Google Analytics premium is not about features, as shown below there are few capabilities available on the premium version that are not available on the standard version. It is designed for organizations who value guaranteed availability, dedicated services and support; it is also critical for sites who want to process data more frequently and without sampling.

Below is a detailed description of the tool capabilities, availability, support and pricing.

Google Analytics Premium – Product Description

Processing Power

  • Guaranteed processing for up to 1 billion hits per month (vs. the 10 million a month for standard accounts).  This applies to a single business or enterprise, but can include multiple web properties. In other words, if a company owns several sites, but the combined volume is under the 1 billion limit, all can be part of one premium instance, but if each site may reach the 1 billion limit separately, then the company would need to pay separately for each site.
  • Faster, intra-day processing
  • Service Level Agreement around data collection, reporting, and processing
    • 99.9% on Collection up-time
    • 99% on Reporting up-time
    • 98% on on-time Data Freshness (within 4 hours)

Advanced Analysis Tools

  • Up to 50 Custom Variable slots (the standard version provides 5)
  • Unsampled report downloads for custom report requests
  • Unaggregated report downloads for large report requests (up to 1 million rows per download)

Dedicated Support

  • Dedicated Account Management
  • Phone & Email support 10 hours per day, 5 days per week (relevant to the time zone in which the contract was signed)
  • Implementation Consultation & Tagging Audit
  • Live & Webinar Training
  • 24/7 Product Emergency Escalation Support, if the product is ever outside of the SLA

Pricing & Availability

At first, Google Analytics Premium is is available to companies based in the US, UK, and Canada, although the sites can be located globally. However, according to Google, it will expand into other regions as quickly as possible.

(Source)

It’s Stripemania, baby!

Posted on Aug 30, 2011 | 0 comments

Stripemania is a simple and free web 2.0 tool to create seamless diagonal stripes for your designs. You are able to choose the size of the stripes and the spacing between those. You can even add color gradient effect for all of your stripes.

Give it a try and let me know how it works for you!

Facebook Introduces Increased Privacy Options

Posted on Aug 26, 2011 | 0 comments

In the wake of criticism over privacy issues on Facebook, the social network has responded by indicating it will make significant changes to its site in order to protect individual privacy. In fact, Facebook officials went so far as to pay hackers — whom they call “independent researchers” — $40,000 to find holes in the site’s security system to assure that they have addressed all issues. According to Facebook’s chief security officer, Joe Sullivan, the social network has launched a “Bounty Bug Program” in order to discover any flaws in the system’s software due to “software complexity, programming errors, changes in requirements, errors in bug tracking, limited documentation or bugs in software development tools.” Facebook posted the following explanation of the program: Because bug reports are often complicated and can involve complex legal issues, we chose our words carefully when announcing the program. Perhaps because of this, there have been several inaccurate reports about how the program works. For example, some stories said that the maximum payment would be $500, when in fact that is the minimum amount we will pay. In fact, we’ve already paid a $5,000 bounty for one really good report.

On the other end of the spectrum, we’ve had to deal with bogus reports from people who were just looking for publicity. At the end of the day, we feel great knowing that we’ve launched another strong effort to help provide a secure experience on Facebook. A bug bounty program is a great way to engage with the security research community, and an even better way to improve security across a complex technological environment. Facebook truly does have the world’s best neighborhood watch program, and this program has proven that yet again for us. Facebook has faced harsh scrutiny recently because of its use of facial recognition technology and the fact that phone numbers from members’ contact lists are available for view. Facebook first denied the presence of privacy issues on its site, but eventually caved in to users’ demands. Last week, the social network announced in a blog entitled “Making it Easier to Share With Who You Want” that it would improve privacy: Today we’re announcing a bunch of improvements that make it easier to share posts, photos, tags and other content with exactly the people you want. You have told us that “who can see this?” could be clearer across Facebook, so we have made changes to make this more visual and straightforward. Plus there are several other updates here that will make it easier to understand who can see your stuff (or your friends’) in any context. One of the changes made by Facebook’s administrators is a new inline menu that shows who can see certain parts of a member’s profile, which can be changed with a simple click. Likewise, Facebook users may also confirm or reject photos or posts in which they have been tagged, and may even reject or confirm those who have attempted to tag them. Likewise, the site has now added a feature allowing members to view their profiles as others see it, so that they may know exactly what is visible to other members. It has also added new controls which permit users to specify who may see each post, picture, etc. According to PC World, Facebook is not the only company which has hired hackers: Google and Mozilla have as well.

The Blaze writes that Google officials have such confidence in its security that they offered hackers $20,000 to find any bugs. Facebook notes that the program has been a success thus far. In a post about the new privacy efforts, the company said, “We know and have relationships with a large number of security experts, but this program has kicked off dialogue with a whole new and ever expanding set of people across the globe in over 16 countries, from Turkey to Poland who are passionate about Internet security.” Facebook contends, however, that while it is interested in protecting the privacy of its users, it will not be able to extend its bug bounty program to all those Facebook applications written by third parties, as such an endeavor is “not practical.”

(Source)